By 2025 customer research was moving into AI assistants, and Cox’s most important pages were invisible to the crawlers assembling the answers. I built the GEO and AEO practice from zero: an AI search landscape POV, a noscript content workflow, an llms.txt implementation guide, and a 37-item dual-crawl QA protocol. The result was a 10 to 15% citation lift and Cox positioned as the most-cited telecom in unbranded AI search.