Who I am.
UX leader and product strategist. Accessibility advocate and AI enthusiast. Rugby coach and Dungeon Master.
I grew up behind the counter of my family’s diner in Chicago, where I learned the value of resourcefulness, hard work, and creative problem-solving. Immersed in the restaurant business from a young age, I gained a firsthand understanding of how every decision shapes a business's success. This experience has deeply influenced my approach to design, blending practicality and scrappiness with innovation. For the past five years, I've applied this entrepreneurial mindset as a UX leader at FCB Chicago, where I’ve crafted impactful digital experiences for award-winning brands.
I’ve designed impactful, research-driven solutions for both Fortune 500 companies and startups, merging user needs with strategic goals. My work spans high-stakes financial services and agile tech environments, with a strong focus on accessibility and user satisfaction.
I create impactful, AI-driven design solutions for both Fortune 500 companies and startups, combining user needs with strategic vision. My work spans finance and emerging tech, with a focus on accessibility, generative technologies, and meaningful user engagement. I also have a strong interest in blockchain, exploring new intersections of art and technology.
At FCB, I’ve developed a strong foundation in brand strategy and creative design, which I bring into my passion projects. These ventures allow me to transform concepts into wearable products that resonate with niche communities. I enjoy the creative challenge of crafting designs that balance authenticity and quality, enriching my approach to branding through hands-on experience.
I advocate for users in everything I do, ensuring their needs are at the heart of every design decision. My focus is on creating intuitive, accessible, and inclusive experiences that empower users while solving real business challenges. This user-first mindset drove my work leading the development of a fully accessible and entirely new design system for a major financial institution.
These are some of the companies I've worked with in the past.
