Discover's New Goal: Personalizing Financial Wellness

A strategic partnership leveraging AI-powered tools to empower customers and enhance engagement

A Better Financial Future

Many customers face challenges like budgeting, tracking expenses, and reducing unnecessary spending, leading to financial stress and missed savings. To address this, Discover tasked us to design a free service to help users take control of their financial health.

The result is Discover Money ToolsA solution that provides personalized financial insights, proactive recommendations, and intuitive tools. By simplifying financial management and delivering daily refreshed insights, this innovative service helps users reduce stress, identify savings opportunities, and achieve their financial goals.

client:  
Discover Financial Services
Role
Lead EXPERIENCE DesigNER
LEAD EXPERIENCE STRATEGIST
tools:
figma, Indesig, MIRO

Overview

Many customers struggle with managing their finances effectively, often facing challenges like budgeting, tracking expenses, and identifying unnecessary spending. These issues can lead to financial stress and missed opportunities for savings. To address this, Discover tasked us to design a free, AI-driven service that empowers users to take control of their financial health.

The result is Discover Money Tools, a solution that provides personalized financial insights, proactive recommendations, and intuitive tools.

The Challenge

Discover Financial Services sought to modernize  offerings by introducing financial wellness tools that could engage customers more effectively. The primary challenge was to address customer pain points—such as managing budgets, tracking expenses, and achieving savings goals—through intuitive and personalized solutions.

‍Key Insights:
‍Over 60% of Discover customers expressed interest in tools for cash flow management, budgeting, and savings goals. Most users relied on bank-provided or self-made tools but lacked advanced, personalized financial guidance.

The Ask

Our team was tasked to design an onboarding experience and product interface for a new insight and budgeting tool leveraging a 3rd party partner called Personetics' and their white-label products to help empower users to take control of their financial health.

Discover wanted the tool to be easily accessible from their Account Center Home while also providing an intuitive, customizable dashboard. This dashboard needed to display real-time insights, track spending trends, and highlight actionable recommendations like identifying duplicate subscriptions or setting budgets.

My Contributions

‍Initially, the only way users could opt into the financial wellness service was via a tile placement on the Account Center Home of the app, which lacked context and did not effectively communicate the service’s benefits.

‍Recognizing the Gaps
I identified that users needed a stronger value proposition and clearer messaging to engage with the service.‍ The landing page became a critical touchpoint, significantly improving user understanding and opt-in rates by offering a more comprehensive and persuasive introduction to the service.

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The Solution

Through in-person workshops and direct collaboration with stakeholders, we designed tailored solutions that deliver daily-updated insights based on users' spending and saving behaviors.

Unique Insights & Spending Trends Analysis:
‍Highlights patterns in user spending to help make smarter financial decisions.

Budgeting Tool:
‍Assists users in setting and tracking budgets across different categories.
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Personalized Dashboard:
Offers a unique, customizable dashboard where users can view all their insights, budgets, and financial tools in one place.

Insights Inbox:
‍Provides a centralized location for alerts, notifications, and essential updates, enabling users to take immediate action.